JEFFERSON, Iowa – Earlier this year, Jefferson was honored as a winner of the Great American Main Street Award by Main Street America, the highest honor a Main Street community can receive.

Jefferson Matters’ Executive Director Matt Wetrich said it’s a reflection of 13 years of hard work to revamp the historic central business district in a struggling small town, as well as turn Jefferson into an enticing destination and welcoming hometown.

He joined Today in Iowa’s Calyn Thompson during the Live On Location coverage to discuss the recognition.

You can check out all the stories from Today in Iowa’s week-long focus on Jefferson here: Live on Location in Jefferson.