DES MOINES, Iowa — A local business owner is showcasing innovative technology at the Iowa State Fair, transforming traditional strength measurement with AI-driven tools.

Ben Durbin, a former Iowa State football player turned strength and conditioning coach, has founded True Force, a startup tech company. True Force offers patented technology that measures an individual’s strength capacity using AI and algorithms, aiming to enhance training accuracy.

“There’s really nothing like this. There’s, there’s a patent on this technology. We’ve sold, right now, we’ve sold 27 units, 10 different states, two different countries,” said Durbin.

Durbin’s invention, a barbell equipped with devices to measure force capacity, is on display at the Varied Industries Building during the fair. The technology is being demonstrated in a unique format, converting to ‘hay bales’ for the fair.

Visitors to the fair can explore how this technology works and see its potential applications in personal training and strength measurement. The use of AI and algorithms allows for more precise training recommendations, potentially revolutionizing how athletes and fitness enthusiasts approach their workouts.

Durbin’s innovative approach to strength measurement is drawing attention at the fair, offering a glimpse into the future of fitness technology. Attendees can experience firsthand how AI and patented technology are reshaping traditional methods.

All facts in this report were gathered by journalists employed by WHO 13 News. Artificial intelligence tools were used to reformat from a broadcast script into a news article for our website. This report was edited and fact-checked by WHO 13 News staff before being published.